Frequently Asked Questions

AEO stands for Answer Engine Optimization — the practice of optimizing your brand so that AI-powered tools like ChatGPT, Perplexity, and Google AI Overviews cite you when users ask relevant questions. Unlike traditional SEO which targets ranking positions, AEO targets whether your brand is mentioned inside AI-generated answers.

GEO stands for Generative Engine Optimization — optimizing content specifically for large language models (LLMs). Key GEO tactics include clear factual statements, proper entity naming, authoritative backlinks, FAQ-style content, and structured data markup (JSON-LD schema). GEO and AEO are closely related; both aim to make your brand visible inside AI-generated responses.

Your citation rate is how often your brand is mentioned when AI tools respond to relevant queries. If an AI answers 10 industry-relevant questions and names your brand in 3, your citation rate is 30%. AEO Tracker measures this nightly across ChatGPT, Perplexity, and Google AI Overviews using realistic buyer-intent prompts for your industry.

Most brands are invisible to AI because of four gaps: thin content (not enough authoritative coverage of your brand across the web), no structured data (AI struggles to understand unstructured pages), wrong content format (AI prefers Q&A and FAQ formats over marketing copy), and weak entity signals (your brand name must appear consistently with clear descriptions of what it does).

SEO optimizes for Google's blue-link rankings. AEO optimizes for AI-generated answers. Many brands with strong SEO rankings are still invisible in AI answers — and vice versa. As users shift from searching to asking AI, AEO is becoming a critical channel alongside traditional SEO. You need both.

AEO Tracker monitors ChatGPT (100M+ users), Perplexity AI (the fastest-growing AI search engine), and Google AI Overviews (Google's AI summaries shown above search results). These three platforms represent the majority of AI-driven information queries today.

The highest-impact AEO improvements are: (1) Publish FAQ and Q&A content that directly answers buyer questions in your niche. (2) Earn brand mentions on authoritative third-party sites. (3) Add JSON-LD schema markup to your website. (4) Build topical authority with in-depth guides. (5) Ensure your brand's key facts are stated clearly and consistently across the web. AEO Tracker generates specific content recommendations for your brand each week.

Most brands see measurable improvement within 6–8 weeks of implementing recommendations. The speed depends on how aggressively you publish content and build new mentions. AEO Tracker's weekly digest tracks your progress so you can see exactly what's working.

AEO is most valuable for SaaS companies, agencies, professional services, e-commerce, healthcare, and financial services — any business where buyers research options before purchasing. If your customers ask questions like "what's the best [X] for [Y]", you need AEO. Agency plan covers up to 10 brands, making it ideal for marketing agencies managing multiple clients.

Every night, AEO Tracker sends realistic buyer-intent prompts to ChatGPT, Perplexity, and Google AI Overviews and records whether each platform cites your brand. Every Monday you receive a digest email with your citation score, a breakdown by platform, which specific queries cited you (and which didn't), and a prioritized list of content to publish to improve your score.